Social Justice 12 & Psychology 12 (Lafreniere, Roy)

Deconstructing an Advertisement
Print Materials
There is a limited number of books on Bias in the Media that Mrs. Sutherland has put aside for your project. You will find them on the counter in the computer lab.

There are 10 blue magazine storage boxes (one per table group) that have a variety of magazines for you to browse for advertisements to deconstruct. You are also welcome to use any of the older magazines that are below the windows in the library.

 Online Resources to Get You Started in Your Research
 Geena Davis Institute

http://seejane.org/symposiums-on-gender-in-media/gender-bias-without-borders/

http://seejane.org/research-informs-empowers/

http://seejane.org/wp-content/uploads/gender-bias-without-borders-executive-summary.pdf

 
Women’s Media Center

http://www.womensmediacenter.com/pages/media-gender-gap

http://www.womensmediacenter.com/press/entry/wmc-research-on-gender-bias-in-major-us-media

Forbes Magazine

http://www.forbes.com/sites/meghancasserly/2012/12/06/geena-davis-and-google-gender-bias-in-media-girls-stem/

Bureman, Liz

http://thewritepractice.com/bechdel-test/

A Voice for Men

http://www.avoiceformen.com/allnews/2020gender-bias-in-media-petition-campaign-declaired-a-success/

Huffington Post

http://www.huffingtonpost.com/soraya-chemaly/20-mustknow-facts-about-g_b_5869564.html

Alter Net

http://www.alternet.org/media/exposed-outrageous-gender-bias-rife-news-industry

 Ms. Blog Magazine

http://msmagazine.com/blog/2011/02/10/why-theres-gender-bias-in-media-and-what-we-can-do-about-it/

The Conversation

http://theconversation.com/hard-evidence-is-there-still-a-gender-bias-in-journalism-19789

http://theconversation.com/gender-bias-why-appearance-focus-fuels-sexism-in-media-13325

The Guardian

http://www.theguardian.com/film/2014/sep/23/film-industry-gender-discrimination-study

http://www.theguardian.com/film/2014/jul/22/gender-bias-film-industry-75-percent-male

Time Out London

http://www.timeout.com/london/film/gender-bias-in-hollywood-1

Media Culture Online

http://www.lmz-bw.de/fileadmin/user_upload/Medienbildung_MCO/fileadmin/bibliothek/stafford_sitcoms/stafford_sitcoms.pdf

 
News Statesman

http://www.newstatesman.com/media/2013/11/hard-evidence-there-still-gender-bias-journalism

Witt, Susan

http://gozips.uakron.edu/~susan8/arttv.htm

Science Daily

http://www.sciencedaily.com/releases/2014/09/140911102132.htm

Abrahams, Melanie

http://www.gurl.com/2012/12/03/girls-and-women-in-media-study/

Gainesville Sun

http://www.gainesville.com/article/20100901/ARTICLES/9011009

The Grindstone

http://www.thegrindstone.com/2012/11/26/career-management/new-study-media-gender-bias-has-almost-disappeared/

YouTube Videos
Gender Bias in Olympic Media: https://www.youtube.com/watch?v=Jlzoaxi3xkQ

Gender Bias in Children's Media: https://www.youtube.com/watch?v=1bjn6WPijuI

Speak Out Against Gender Bias in the Media: https://www.youtube.com/watch?v=wgIFWhuR8M8

Hillary Clinton & the Media: Gender Bias in the 2008 Presidential Election: https://www.youtube.com/watch?v=sK4eZp9lOpE

Gender Bias in Sports Media: https://www.youtube.com/watch?v=Wp42C42jG9k

Always #LikeAGirl : https://www.youtube.com/watch?v=XjJQBjWYDTs

Creating a 'Spoof Ad' & Presentation
You may choose to create and present your spoof ad in any format you wish to use. For some ideas of presentation and sharing tools, check out some ideas HERE.

To see some spoof ads created by Adbusters Magazine, click on the picture below:

Grading Criteria
You will be graded according to the following rubric: